SeeResponse launches AEO service for AI search visibility

SeeResponse on July 15 launched an Answer Engine Optimization service aimed at helping brands appear in AI-generated answers on tools like ChatGPT, Perplexity and Google’s AI Overviews. The agency says the new practice addresses a shift in search behavior that can leave brands invisible even when they rank well in traditional results.

Why it matters: - AI assistants are changing how buyers research products and services. - Brands that are not mentioned or cited in generated answers can miss the click entirely, even if they perform well in classic search rankings. - SeeResponse is betting that B2B marketers now need a separate strategy for visibility inside AI-generated responses.

What happened: - SeeResponse, a B2B growth marketing agency, launched an Answer Engine Optimization service on July 15 in Washington, D.C. - The service is designed to help brands get mentioned, cited and quoted inside AI search tools including ChatGPT, Perplexity and Google’s AI Overviews. - The offering is available immediately to new and existing SeeResponse clients. - More information is available in the company’s announcement.

The details: - The new AEO practice sits alongside SeeResponse’s existing SEO and content programs. - The service focuses on three areas: structuring content so AI systems can extract and summarize it accurately, building third-party mentions and citations that language models use in answers, and measuring how often and how accurately a brand appears in AI-generated responses. - Mukesh Kumar, SeeResponse co-founder, said the shift requires content structured for model extraction, credible third-party citations and a web presence that gives an AI system a reason to name one brand over another. - Sheena Rijwani, SeeResponse co-founder, said standard SEO reporting shows rank but not whether ChatGPT recommended a brand when a buyer asked for options in a category.

Between the lines: - SeeResponse is positioning AEO as a response to a structural change in search, not as a replacement for SEO. - The move reflects a broader marketing concern: traditional search metrics may no longer capture whether a brand is actually present in the moments when buyers ask AI tools for recommendations. - The company is framing the service as a gap-filler for B2B teams that need visibility beyond blue-link search results.

What's next: - SeeResponse will likely use the new practice to help clients track and improve their presence across AI-generated answers. - The agency’s broader marketing work, including SEO, paid media, content, demand generation, account-based marketing and go-to-market strategy, remains part of its core offering. - Buyers searching through AI assistants will likely keep pushing more brands to measure answer visibility, not just page rankings.

The bottom line: - SeeResponse is moving early to help B2B brands adapt to a search environment where being cited by AI may matter as much as ranking on Google.